UK directing duo marc + ish were asked by TBWA to create this spot for Aides.org in Paris. Our interest right form the start was to make the Wooden Boy believable, that we responded to his humanity first and then saw him as the Wooden Boy character second. The SFX by the genius Jean-Christophe Spadaccini and his crew gave a dignity and humanity to the Wooden Boy that is mesmerising.... and the subtle acting of Alexander Ferrario beathed life into the role. Mathilde Warnier’s acting was amazing, her interaction with the Wooden Boy was erotic, sensual and utterly believable. We believed in the feelings and passion they had for each other. We wanted to do the opposite of so many Aides messages, we wanted to create something beautiful and that celebrated the human spirit. That celebrated sex and passion, desire and love, but set it in the context of Aides and how, no matter what, we need to be careful for yourself and others. A simple message. Marc Hawker Ishbel Whitaker marc & ish Alexander Ferrario Mathilde Warnier David Guetta Roberta Flack The Wooden Boy Woody https://vimeo.com/70770065

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Woody

Woody
Woody Marc Hawker & Ishbel Whitaker Marc Hawker & Ishbel Whitaker Marc Hawker & Ishbel Whitaker Marc Hawker & Ishbel Whitaker